travel marketing

Case Study - 500% ROI for a UK cruise agency with meta ads

Case Study – How a UK-based Cruise Agency experienced a 500% ROI with Meta Ads

Introduction Standing out in the market and attracting customers can be challenging, especially for smaller travel agencies. Our client, a UK-based travel agency specializing in cruises, faced this very challenge. They sought to maximize their ROI while building a strong online presence and generating high-quality leads. With the expertise of Allura Travel Marketing, they were …

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Decoding Gen Z: Strategies and tips for modern travel brands

Decoding Gen Z: Insights and Strategies for Modern Travel Brands

Gen Z is rapidly becoming a key customer segment for travel brands around the world, and for good reason. Gen Z are frequent travelers, making an average of three leisure trips every year. They prioritize travel over other traditional consumer goods and services. Despite these trends, there are still many travel providers out there that …

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Marketing Strategy for an Online Travel Agency - Allura Travel Marketing

Case Study: How we Developed a Digital Marketing Strategy for a large OTA

About the client Our client is a large OTA serving both the retail and corporate markets in India. Like every other travel company, they had suffered heavily as a result of the pandemic. However, as restrictions on Travel started to be lifted, they saw an opportunity to bounce back. While the recovery in corporate travel …

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Ultimate guide to SEO for travel agents and tour operators - Allura Travel Marketing

The Ultimate Guide to Travel SEO for Travel Agencies & Tour Operators

Introduction to Travel SEO In the ever-expanding digital landscape, the success of travel agencies and tour operators hinges on their online presence. As the majority of travelers turn to the internet to plan and book their journeys, Search Engine Optimization (SEO) has become a crucial tool for businesses in the travel industry. In this comprehensive …

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