Branding is the biggest revenue driver in Travel & Hospitality, which means you need to take it very seriously.
So the question is: How good is YOUR branding?
Ask yourself:
- Does your travel brand stand out in the market?
- Is it easily recognizable among all your competitors?
- Is it able to generate a constant stream of inbound leads/inquiries for your business?
- Does it help you attract the right kind of clients for your business that understand the value you provide? Or are you consistently having to offer discounts to get customers to book with you?
The fact is, travel is a highly competitive industry, and if you’re not a brand, you’re a commodity.
Just another dot on the map! You don’t want that..do you?
In this blog post, we’re going to shed some light on some common branding mistakes and help you chart a course towards branding excellence.
So Buckle Up!
Mistake #1: Neglecting Storytelling
Unlike promotional content that can quickly become annoying and outdated, stories have a timeless quality.
Don’t just sell destinations and itineraries.
Sell the stories behind them; Stories that paint vivid pictures of unforgettable experiences that will inspire wanderlust among your audience!
The more authentic your stories, the better.
Mistake #2: Generic Logo
In the vast travel landscape, generic logos blend in.
Instead, craft a unique beacon that’s memorable and reflects your unique value and destination expertise.
Mistake #3: No Consistency
Your logo is just one chapter in your brand story.
Using random colors, fonts, design elements, tone and messaging can hurt your brand even more.
Instead, maintain a consistent and recognizable style across your marketing.
Your logo, colors, fonts & messaging all need to work together to create a strong brand identity.
Mistake #4: Unclear Positioning
What differentiates you from the competition? If you’re simply copying your competitors, there’s no reason for your audience to choose you, and you’ll end up competing on price!
Instead, identify your strengths and consistently communicate the unique value you offer.
Craft a unique and authentic brand story.
Try to focus on a niche if possible instead of being another generic agency/operator.
Mistake #5: Always Selling
If you’re constantly selling through your content, your audience will stop paying attention…because they hate being sold to! Moreover, the travel customer journey is a long and complex one. People don’t just see an ad for a hotel or a tour and decide to pack their bags and fly!
Instead, focus on offering value at every stage of their journey and share travel content and stories that inspire, educate and entertain.
When they’re ready to plan or book a trip, they’ll be more likely to choose you.
Want to build a stronger brand?
If you‘re ready to transform your travel brand, reach out to us today!
We offer a range of travel branding services, including brand positioning, brand messaging, brand identity kit, brand collateral, branded content and more…
