Travel Trends

Beyond Opulence: The Emotional ROI of Modern Luxury Travel | Allura Travel Marketing

Beyond Opulence: The Emotional ROI of Modern Luxury Travel

Picture two travelers, both staying in five-star accommodations. One returns home with photos of opulent suites and Michelin-starred meals. The other returns transformed—having learned traditional weaving from a master artisan, witnessed a conservation project they now support, and formed friendships that transcend borders. Both experiences qualify as “luxury,” but the second one delivers what today’s […]

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Decoding Gen Z: Strategies and tips for modern travel brands

Decoding Gen Z: Insights and Strategies for Modern Travel Brands

Gen Z is rapidly becoming a key customer segment for travel brands around the world, and for good reason. Gen Z are frequent travelers, making an average of three leisure trips every year. They prioritize travel over other traditional consumer goods and services. Despite these trends, there are still many travel providers out there that

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